Google Ads — "Lead Engine" Retainer
Leads This Week, Not Next Quarter
SEO is the long game. Google Ads is the fast one: your business at the top of the page the moment someone in your service area searches for what you do. Managed right, it's the most measurable marketing dollar you can spend — you'll know your exact cost per lead.
What's In the Retainer
- Campaign strategy, build & ongoing optimization
- Tight geographic targeting — only where you actually work
- Keyword & negative-keyword management (no wasted spend)
- Ad copywriting and continuous A/B testing
- Landing page optimization for conversion
- Call tracking — every lead counted and recorded
- Monthly report: spend, leads, cost per lead, next moves
Investment
Lead Engine
$1,250/mo + ad spend
Minimum ad spend $1,500/mo (paid directly to Google — you own the account). 3-month minimum, autopay on the 1st.
One-Time Campaign Setup
$750
Professional campaign build you run yourself. Paid in full before setup begins.
Common Questions
How fast will I see leads?+
Ads can drive calls within days of launch. The first 2–4 weeks are calibration — testing keywords, ads, and bids against real data. By month two the campaign should be finding its efficient cost per lead, and it keeps improving from there.
How much ad spend do I need?+
Minimum $1,500/month in ad spend, paid directly to Google. Below that, there isn't enough data for the campaign to learn and compete in most IE service markets. Your ad spend is separate from my management fee — you own the account and see every dollar.
What's included in management?+
Campaign strategy and build, keyword and negative-keyword management, ad copywriting and testing, landing page optimization, call tracking so every lead is counted, and a monthly report in plain English: spend, leads, cost per lead, next moves.
Why do so many business owners say 'I tried Google Ads and it didn't work'?+
Because they ran it themselves or paid someone to set-and-forget it. Unmanaged campaigns bleed money on wrong keywords, bad geography, and weak landing pages. Managed properly — tight geography, negative keywords, tested landing pages, call tracking — Google Ads is the most predictable lead source a local business can buy.
Do I need a contract?+
Retainers run on a 3-month minimum, then month to month — enough time to calibrate and prove cost per lead. One-time campaign setup (without ongoing management) is available for $750, paid up front.
Want to Know What a Lead Would Cost You?
Free assessment: I'll estimate search volume, competition, and realistic cost per lead for your service and cities — before you spend a dollar.